About us
Meet Claire
Claire brings a rare combination of endurance experience, honesty, and empathy to INTO THE BLUE Confidence Camp Since beginning her triathlon journey in 2005, she has taken on some of the most demanding endurance challenges in the world, including multiple Ironman and ultra-distance events and a continuous Double Deca triathlon — the equivalent of twenty Ironman distances completed back-to-back. Her journey has never been about being fearless; it has been about learning how to move forward while fear is still present.
Today, Claire is the owner of Enduroman Arch2Arc, one of the most iconic ultra-endurance challenges in the world, supporting athletes attempting the extraordinary journey from London to Paris via run, swim, and cycle. She is also the founder of Brutal Events, a globally recognised series of extreme triathlons that attracted athletes from around the world and helped redefine what endurance racing could look like.
Claire is an author, and in her book Becoming Brutal she shares her deeply personal story — including her evolving relationship with the sea, open-water fear, and the lessons learned through endurance challenges. She has long spoken openly about experiencing panic and anxiety in the water, including in her widely read article for 220 Triathlon, helping normalise conversations around the emotional side of swimming that many athletes quietly experience.
Within INTO THE BLUE, Claire focuses on the psychological and emotional side of open water. Drawing on years of lived experience, she helps swimmers understand their nervous system responses, develop practical reset tools, and build calm confidence step by step. Known for her direct yet deeply compassionate style, she creates an environment where progress feels safe, personal, and sustainable — showing that you don’t have to be panic-free to belong in open water.
Meet Coach JC
Jon Cowell brings over two decades of experience in coaching, mentoring, and supporting athletes across triathlon, running, and open water disciplines. Having represented Great Britain as an age-group triathlete and duathlete, Jon understands both the physical and emotional demands of endurance sport. His background includes remarkable personal achievements, including two Guinness World Records — one for completing an indoor Ironman triathlon and another for the greatest distance run on a treadmill in 12 hours — reflecting a lifelong dedication to endurance and performance.
As a coach, Jon is known for his supportive, thoughtful approach and his ability to meet athletes exactly where they are. From beginners taking their first steps into multisport to experienced international athletes preparing for major championships, his focus is always on helping individuals build confidence, move efficiently, and arrive at the start line feeling prepared rather than overwhelmed. His work has supported athletes to European and World Championship medals, English Channel swims, and long-distance endurance achievements, while maintaining a strong emphasis on sustainable training and athlete wellbeing.
Jon holds a wide range of coaching and academic qualifications, including an MSc in Sports Coaching from Loughborough University and current doctoral studies in Sports Coaching at Cardiff Metropolitan University. He is a British Triathlon Level 3 Coach, Open Water Swimming Coach, and Triathlon England Coach Tutor, and has spent more than 20 years as a Head Coach guiding athletes of all abilities. Alongside his coaching, Jon contributes to research and development within the coaching community, helping make academic insights more accessible to practitioners and supporting the ongoing evolution of athlete-centred coaching.
Within INTO THE BLUE Confidence Camp, Jon brings deep technical expertise, open water safety knowledge, and a calm, encouraging coaching style that supports swimmers to feel steady, capable, and confident in the water.
